Reputation and Credibility are two vital components of a successful business.
As I’ve said in a previous post- businesses are like people. People love people. So make yours likeable!
But how do we BUILD UP this reputation and credibility?
The most obvious way is to have a 10 year old company, 20 years experience, and oodles of testimonials and portfolio jobs under your belt..
However, in reality, hardly anyone has that (especially us start-ups and budding entrepreneurs!)
So how do we do this, fast, easily and with integrity?
I suggest 2 ways:
- Boost your reputation by offering a selection/sample of your services for free to potential clients. Everyone loves free stuff, especially when it’s good! And customers are far more likely to let you play around and improve their current product/service/campaign if they know they won’t have to part with a penny for it i.e. they are getting something for nothing, and therefore have absolutely nothing to lose! So here you are satisfying a customer by giving them something for nothing (everyone loves free stuff remember!), adding to your client and job portfolio, and building reputation in your industry (people talk ya know!). And you can always charge for this service to the client later! But the main thing is – you’ve secured a job, built up your portfolio, and are building your reputation – all in one! Fabulous.
- Create a blog. Blogs are essentially diaries and journals written by people on the web! They are thus excellent platforms to showcase your knowledge of your specialist subject/field (provided you update them regularly)! Increasing reputation, boosting credibility and adding to your exposure and potential client bases are all bi-products of this fantastic internet editorial tool! They can also complement your website quite substantially!
- Generate press coverage and prove knowledge in editorials! Commenting on other peoples’ websites & blogs, and submitting content to journalists and the press extends your exposure, provides an excellent platform for new connections and potential customers and provides a fantastic tool for link-backs and expanded nice audiences of different fields to your own (fantastic for your website SEO!)
- Participate in interviews and guest post articles on influential people’s websites in your field. Interviews are great for getting across really valuable information quickly, in a fun and engaging way. This information boosts your reputation and credibility because it shows people from different sources that you know your stuff and are willing to share! Similarly, guest posts allow you to post valuable content from your field to your potential customers directly. This is excellent for proving your worth to your customers! However be careful to only use influential people in your industry/field or you will just be wasting yours, and their time because no-one YOU care about will be listening!
Hope you learned something!
From Your Pal, Natalie XO
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